in the news...

The New York Times - 2/17/24 - Sweating Buckets, and Loving It: Minnesotans and Their Saunas

https://www.nytimes.com/2024/02/17/us/minnesota-sauna-boom.html

ABC-KSTP - 1/30/24 - The Great Northern Sauna Village

https://kstp.com/tcl/the-great-northern-sauna-village/

AXIOS - 1/21/24 - 'Sauna-preneurs' take over the Twin Cities

https://www.axios.com/local/twin-cities/2024/01/21/sauna-growth-minnesota-entrepreneurs-wellness

Gustavus Quarterly - 12/13/23 - January; take a sauna

https://www.instagram.com/p/C0z4abcMEhA/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

CBSNEWS - 12/1/23 - New movement mixes sobriety with sauna culture

https://www.cbsnews.com/minnesota/video/new-movement-mixes-sobriety-with-sauna-culture/

PRESS RELEASE - 8/22/2023 - Urban Wing Co. Unveils NorthUp Saunas, Connecting Nature and Wellbeing, at the Minnesota State Fair

https://urbanwing.com/blogs/news/press-release-8-22-2023-urban-wing-co-unveils-northup-saunas-connecting-nature-and-wellbeing-at-the-minnesota-state-fair

MPR New - 5/8/2023 - Sauna pronunciation battle boils, but don't sweat it

https://www.mprnews.org/story/2023/05/08/sauna-pronunciation-battle-boils-but-dont-sweat-it

Fox 9 - 1/9/2023 - Sauna culture curiosity inspires creation of sauna village in Minneapolis

https://www.fox9.com/video/1171798

SaunaTimes - 9/29/2022 - Founder of NorthUp ultralight sauna shares his creative journey

https://www.saunatimes.com/building-a-sauna/saunas-for-sale/northup-ultralight-sauna-shares/

The Associated Press - 2/2/2022 - Pandemic creates openings for would-be entrepreneurs

https://apnews.com/article/coronavirus-pandemic-technology-health-business-new-york-d732469f15cf5de779662c402c179911

CNBC - 11/2/2021 - Etsy sellers and other small businesses are betting on local sourcing to win the holiday

https://www.cnbc.com/2021/11/26/holiday-shopping-2021-etsy-sellers-bet-local-sourcing-will-help-win-holiday.html