Built by someone who builds saunas
Urban Wing isn't a stove reseller. We design and build saunas, and we sell the gear we'd put in our own.
I'm Darin Mays, founder of Urban Wing. I've spent years designing, engineering and building saunas from the ground up, from commercial installs to traditional backyard builds to designs nobody had tried before. So when you buy a stove from us, you're buying it from someone who's actually fired it up, vented it, and sat in the heat.
What I've built
Commercial saunas. I've designed and built saunas for commercial clients where they need to run hot, run often, and hold up to heavy use. That's where you learn what really matters in a stove and what's just marketing.
Untraditional saunas. I also like breaking the rules. My goal was to build the first lightweight, towable sauna that weighed less than 1,000 pounds. That patented design grew into its own company, NorthUp Saunas, and has been featured in The New York Times, Vogue, NPR and more.
Patented sauna products. I designed and hold the patent on our oval sliding sauna vent, which I developed in collaboration with Glenn at SaunaTimes. Good airflow makes or breaks a sauna, so we designed a better way to control it.
How we keep prices down
A good sauna isn't a small investment. We get that, so we built the business to keep costs low:
We buy and ship in bulk to get better pricing on stoves and parts
We keep low stock instead of paying for a big warehouse
You order online, then reserve a pickup time to grab your gear from us
Less overhead on our end means more of your budget goes into your sauna.
Free stove consult with every stove purchase
Picking a stove is the most important decision in your build, and it's easy to get wrong. Size, heat output, venting, clearances, wood vs electric, how the room is built — it all matters.
If you're buying a stove from us, I'll get on a free phone call with you and walk through it. Your space, your plans, and which stove actually fits. No sales pitch, just straight answers from someone who's built a lot of these.
Need more than a quick call? Deeper design and build consulting is available too.
Talk sauna with me directly
For sauna stove and build questions, skip the general inbox and reach me directly:
Sauna questions, or to book a free stove consult: darin@urbanwingco.com
For orders, pickups and everything else: support@urbanwingco.com
More than sauna
Urban Wing is a design and maker brand at heart. Alongside sauna stoves, accessories and build parts, we make handcrafted goods and original products, all built with the same approach: see a problem, design something better, build it right.
We design. We build. We know.